The Municipality’s Strategy of the Street Vendors Relocation (A Case Study on the Street Vendors Relocation from Monument ‘45 of Banjarsari to Klithikan Notoharjo Market, Surakarta)
Agus Dwidoso Warsono, Sony Heru Priyanto, Guntur Riyanto

Abstract
This research discusses the strategyof street vendors relocation conducted by Surakarta Municipality.Relocation was done by displacing 989 street vendors from Monument ’45 of Banjarsari to Klithikan Notoharjo Market, Surakarta. The interesting points in this relocationstrategy: socialization and communication during the process were done by the municipal authorities in a polite manner, making use the elements of local cultures. The realization of relocation: the street vendors’ participation, assistance and mentoring programs. This kind of strategy performed by the municipal government was admitted by society as a successful program.The objective of this research is to know the strategy of street vendorsrelocatiion that was implemented by the Surakarta (Solo)Municipal Government, using the case study of street vendors’ relocation from Banjarsari to Notoharjo Market Surakarta; The research method applied is Phenomenological Paradigm with Qualitative Approach. Meanwhile, the type of this research is a Case Study. The significant findings resulted: First, There are 10 main propositions found, (1) the more strategic the location is, the more possible the street vendors will appear; (2) working as a street vendor is easy and profitable, and this is the reason why a person chooses this job; (3) businesses of street vendors absorb many labors, so that they bring about positive impacts for the society and the government; (4) street vendors have a negative impact on the occupied area, community, government, because they cause untidiness, harassment, hindrance for the city progress, and the solution is that a lot number of street vendors must be relocated to the market; (5) a relocation policy is risky, so the support from the publics and the Local House of Representatives is extrmely needed; (6) the more susceptible the street vendors’ business is, the more important the helps from the government are needed; (7) when socialization of relocation is based on antiviolence and making use of local cultures, it will run smoothly and can be cotrolled; (8) if the street vendors take part in relocation program, the target of the program applied by the government will be easier; (9) to make stimulus of the business aid run maximally, mentoring program is necessary; (10) in realizing the relocation policy, unpredictable problems occasionally appear, so that emergency planning is needed. Second, this research has been able to compose the strategy of relocation that has been applied successfully in Surakata city.

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