Industry Note: Landlords and the US Rental Housing Industry 2013
Herbert Sherman, Kudret Demirkol

Abstract
This industry note employs secondary research in order to explore the rental housing industry in the United States in 2013. This enquiry includes a depiction of the players in the industry, their roles, the industry’s value chain, as well as the major forces driving the industry toward or away from profitability and growth (Porter, 1980). This research note presents an overview of the industry (its major factors) as well as business challenges, emerging trends, the landlord mindset, and industry attractiveness. The analysis of the industry concludes that macro analysis indicates that rental markets are still favourable for landlords, projections are less favourable. A cautionary note: rental markets are highly regional and location specific and therefore national trends may not be very useful in determining actual pockets of growth opportunities.

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