Sensuality and Erotism: Advertisement Strategies for Perfumes Comsuption
Arthur Oliveira, Carlos Eduardo Dezan Scopinho

The publicity discourse is far away from the intuitive and conjectural character that is usually assigned it by the common sense. Its efficiency ought to the emulation, capacity to take the target-publics to recognize or project themselves in advertisement when it identify their own moral, religious, cultural, economical, physical or even sexual attitudes. These last, the sexual attitudes compose an especially efficacious argumentative repertoire, principally in areas like the cosmetic and perfumery, where the other valuation is a motivation for the consumer. The perfumes advertisement let us clearly see how the expressions of sensual or sexual behavior take consumer to recognize itself and develop a previous consumption motivation towards products which best represent its own behavior.

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