Strategic Marketing: A Panacea for Mergers and Acquisition as a Survival Strategy for Firms in Nigeria
BANABO EKANKUMO, KOROYE BRAYE

Abstract
Strategic marketing enables the organization to identify opportunities, draw up growth strategies, and product portfolio. Merger and Acquisition as a survival strategy among organizations has been a long standing practice by managers and marketers. Though this is popular, most mergers and acquisitions are not strategically practiced or positioned. The essence of this paper therefore is to postulate that strategic marketing is the solution or at least a palliative to post merger and acquisition challenges faced by organization. The paper recommends that organizations seeking to merge must consider and implement the strategic marketing process before and after the merger and acquisition process is completed.

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